Pareto Consulting

About Pareto Consulting

Growth starts with knowing your WHY and PURPOSE. Growth only comes in if we offer solutions to problems worth solving.


Pareto Consulting is ready to help you start, launch, and grow. I started as a freelancer offering market research and strategy consulting services to clients. This has led me to build my agency, Pareto Consulting, in order to extend value to my existing clients and scale their business to the next level through end-to-end digital growth transformation solutions.

With my combined expertise in strategic management, data analytics and project delivery, I have helped brands start, launch, and grow their business effectively and efficiently.

Bianca Lacsamana ulan

Applied Mathematics, University of the Philippines
Master of Business Administration (Cand.), Ateneo Graduate School of Business
Took Entrepreneurship Specialization, Strategic Management, and Business Management courses from Wharton Business School, Copenhagen Business School, and King’s College London.
Google Analytics Individual Qualification

I commit to continuous learning and community building. So, when I’m not busy training my people and servicing my clients, I take time to pursue strategic management and business management courses from top business schools worldwide such as Wharton Business School, Copenhagen Business School and King’s College London.

In addition, to honor my roots as a freelancer, I built Pareto Consulting eLearning Hub which offers free technical and motivational courses for aspiring freelancers. I believe that providing free and accessible education is effective in inspiring more Filipinos to embrace freelancing.

I have led and built businesses since I was 18. So, I have gone through a lot of failures just to get the proper strategy and execution right. Along the way, I have met and worked with startup tech founders, consultants, business experts and small business owners which reinforced how I do effective strategic management and marketing mix implementation.

I believe that finding someone with both business foresight and excellent delivery skills is rare. So, grab the chance to work with me and my team now to take advantage of an agency that can deliver both ideation and execution skills. 

If you think outsourcing your marketing and operations to an agency is not for you, we also offer intensive workshops to guide you and propel your business forward

  • Intensive Product Management Workshop
  • Intensive Marketing Strategy Workshop

The workshop will provide you actionable growth strategies that can already implement for your business. Just gather a team of 4 for optimal results and let’s get started.

I will personally facilitate the workshop with your team using the design thinking process to organize your ideas and push your strategies to execution.

(+63) 9777604413

area of expertise and services

clients say
Good Info Net was at its 5th year of development already when I met Bianca. Within 6 months of working with each other, our company achieved growth that has never been done before. Without Bianca and her team, we would not have been where we at right now.
Gerry M
CEO & Founder, Good Info Net
Bianca's research skills and business foresight proved her importance to our team. She opened our business in the Philippines and we're looking forward to her growth as our fractional COO.
Sharyn C.
Director, Raedan AI
Highly recommend Bianca. Her knowledge and experience in online research and report writing have helped our company skyrocket. Do not bother hiring anyone other than Bianca. She is the best we have worked with.
Screen Shot 2021-04-21 at 4.39.06 PM
Ann N
Operations Manager, Rapid Phone Call Center
Having met Bianca and working with her team had help me launch new products to the market, grow my online presence, and rebuild my company.
Mark J
CEO & Founder, The Happy Company
Bianca came on as a Market Researcher however after only few Skype conversations we realize that her potential is beyond what we expected. Our app needed guidance in design, consumer feedback and multiple changes as far as marketing, Bianca was able to tackle all of these task and provide us with immediate results.
Dan M
CEO & Founder, Pinguyn
Bianca is amazing! Really thankful we found each other. Also, we align in our commitment to making the world a happier and more peaceful place, a sentiment shared by many but lived by few.
Screen Shot 2021-04-21 at 4.33.29 PM
Marshall K
CEO & Founder, Source Wellness

As seen on or spoken at

60+ happy clients

100+ completed projects

150+ students

  • Web Research
    • Market Demand Study
    • Competitive Analysis
    • Industry Analysis
    • SWOT Analysis
    • Business Plan
    • Marketing Strategy Plan
    • Delivery Plan
    • Go-to-market strategy Plan
    • Buyer Persona Analysis
    • Opportunity Assessment
    • Product Research (eCommerce)
    • Product & Technical Documentation
    • Pitch Deck Design
  • Marketing Research
    • Keyword Research
    • Online Presence Audit
    • User Research
  • Quantitative Market Research
    • Questionnaire Design
    • Data Analysis
    • Survey Respondent Recruitment (Third-Party)
  • Qualitative Market Research
    • Focus Group Discussions
    • 1-on-1 interview
    • Interview participant recruitment (PH-based only)
  • Web Development
    • Project Management
    • Documentation
    • Development
      • Landing Page
      • WordPress
      • Shopify
      • Web/App
  • Branding
    • Logo
    • Brand Guidelines with Mood Board
  • Packaging Design
  • Social Media Marketing
    • Content Planning & Creation
    • Basic Graphic Design with Canva
    • Post copywriting
    • Engagement
    • Responding to inquiries (chat support)
  • Content Writing
    • Research-Intensive Blog
    • Web Page Copywriting
  • Paid Media Management
    • Facebook Ads
    • Google Ads
    • LinkedIn Ads
  • Email Copywriting
  • Search Engine Optimization (SEO)
    • Basic Yoast SEO Set-Up
    • Editorial Calendar Planning
  • General Virtual Assistance
    • Email Management and Support
    • Data Entry
    • Document Management
    • Personal Research Tasks
    • Website Maintenance
    • Reporting
  • Fractional CSO (Chief Strategy Officer)
  • Fractional CMO (Chief Marketing Officer)
  • Fractional COO (Chief Operations Officer)
  • Fractional CPO (Chief Product Officer)
  • Business Model Review
  • Marketing Strategy Review/Go-To-Market Strategy Review
  • Marketing & Delivery Strategy Review
  • Pitch Deck Review
  • Business Plan Review
  • Thesis/Academic Research Review
  • Business Idea review
  • Intensive Product Management Workshop
  • Intensive Marketing Strategy Workshop
Book a free consultation now

area of expertise and services


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