In a time wherein countless businesses suffered losses, an unexpected trend has come to light. We see more promising entrepreneurs and Freelancers start their businesses, and there is an increase in aspiring freelancers. However, whether it’s freelancing or entrepreneurship, you’re going to need a good marketing plan. With the rise of the Internet of Things, …
Pareto Consulting Shop is Back in the Freelancing World! Read More »
This is a story that I have always shared with my colleagues and during my speaking engagements about being a freelancer. I didn’t have any of these…Rich parents ❌Connections ❌Assistance ❌Excuses ❌… yet I was able to jumpstart my freelancing business (started when I was still in the university) and grew it to an all-women …
With the growth of social media, the trends in e-Commerce have also changed. It is no doubt that “chatvertising” and “messenger-based sales” are emerging as one of e-Commerce trends all over the globe. As of 2019, there are 74 million Facebook users in the Philippines. All of those 74 million are using Facebook Messenger when …
Have you heard of “Dropshopping”? If not, I suggest reading this article about it. Basically, this allows entrepreneurs to start an online business and sell products to their buyers without any stock on hand! Now… come to think of it… can this be done for services as well? Something like “dropservicing”? Our answer is YES! …
Dropservicing and White Labeling: Are these the new trend? Read More »
I stumbled upon a really interesting study on how cultural factors affect innovation practices within a country. You can view a summary of the study here. The study has shown this comparison bar chart below wherein we can see that among different cultural factors. The Philippines and the US have the widest gap among Power …
During my free time, I took a Strategic Management (STRAMA) course from Copenhagen Business School. One of the requirements to get a certificate was to submit my recommended strategy for e-Types. Who is e-Types? e-Types is an up-and-coming design firm and they were known for providing clients a “different” and “unique” look on their branding. …
Looking for the perfect business strategy? Check this out! Read More »
If you’re new to digital marketing, this may be one of the few times you’ve heard of Search Engine Optimization (SEO). Are you wondering how important SEO in your digital marketing strategy? You’ve come to the right place! SEO is one of the popular buzzwords in the digital marketing industry. However, it is disappointing to …
Why is SEO Important in your Digital Marketing Strategy? Read More »
Digital advertising provides a wide variety of ways to promote your business on the Internet. An effective way of promoting your business is by creating a website. There are a number of ways you can promote and advertise your business here. Other popular ways to promote include banner ads, email marketing campaigns, business forums, and …
Reasons Why Promoting through a Website Is Effective Read More »
How can a sense of urgency increase your conversions and sales? Find out why is it important and how you can implement it!
Online marketing is a great way of promoting products that’s why business owners take advantage of this. However, they should be cautious in using this because there’s a thin line between online marketing and spamming. Online marketing campaigns are great for gaining exposure without the risk of being tagged as spam. The word spam has …
