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Content Makes the Web Go Around

If you want to be successful online, you need to familiarize yourself with great content. This is especially true for any social media campaign, which will entirely hinge on the strength of its content.

Content, of course, is writing, images, or video. It is what visitors to your social media pages and website alike will consume, and it is likely what will bring them there in the first place.

But what makes for great content? And how do you make sure you have content like that?

Great Content is Well Written

It is, of course, crucial for written content to be well-written. This means that you need to create content that is easy to read and entertaining and comes across as professional. You wouldn’t believe how much it can undermine a brand when the content is written in pidgin English or filled with typos and poor spelling.

Good writing should first and foremost complete the objective of communicating the point to its audience. You should avoid unnecessarily flowery language and instead focus on getting the message across in as few words as possible. This means the reader will need to spend less time reading, which means they get better ‘value’ for the time they invest.

Great Content Has a USP

This is what many people miss the point of – great content needs a USP. In other words, it needs to be different from other content on the web somehow.

Just being ‘proficient’ is not enough. If you write content on working out, or if you write content on making money online, then your audience has hundreds of other sites where they can find that exact same information. So then, why should they get it from you?

Instead, make your content objectively different. Make it stand out and be unique so that your audience has never seen anything like it. That might mean covering a new subject right away, posting on two different issues (and finding common ground between them), or finding a new angle on an old subject.

Good Content Improves Lives

Finally, though dramatic as it may sound, good content improves lives. In other words, your audience needs to be better off for having read what you’ve written. This means you should post content that is entertaining, informative, or both!


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