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Hiring a Digital Marketing Consultant: Are Copywriting Skills Enough?

Traditional marketing is being overruled by digital marketing due to the rise of social media. You should consider hiring a digital marketing consultant to assist you in your advertising endeavor if you lack the experience. Digital marketing consultants can help your company’s digital marketing effort a success with their services. However, this comes with a price as you may pay more for their services than you would if you handle Internet marketing on your own. You can expect significantly higher results from this effort.


Hiring a digital marketing consultant for your company’s digital marketing campaign will be better if it’s an experienced agency. They can deliver the outputs that you want while helping you rise above the competition.

Are copywriting skills enough?

Looking for the right digital marketing consultant is all about what your company’s needs. You should look for an agency that will address your goals and needs accordingly.

You will find that there are many different options available to you as Internet marketing has become a huge industry. However, consultants are different depending on their skills. You may find that some consultants can create significantly better results than other consultants. There are, however, a few characteristics to look for when seeking a qualified consultant in the Internet marketing industry. Surprisingly cost is not one of the most important considerations. 

A digital marketing consultant is commonly linked to copywriting but there’s so much more they can offer for your company. Here are some of their skills other than copywriting:

  1. Project management 
  2. SEO 
  3. Branding
  4. Content marketing
  5. Advertising
  6. Social media marketing
  7. Marketing Research

Aside from these skills, there are still other factors that you should consider in hiring a digital marketing consultant.

The best things to look for a digital market consultant

The two major things that you should consider in hiring a digital marketing consultant are experience and performance. These will give you a glimpse of what the consultant can do for your company and brand. 


Experience is very important when it comes to selecting a digital marketing consultant for your Internet marketing campaign. You can save a lot of time and money with experienced consultants who have the knowledge, techniques, and strategies that work effectively on different marketing campaigns.

Moreover, they can answer your questions immediately and keep you informed about the progress of your Internet marketing campaign. It is their advantage given that they handled a number of clients before.

All of this is important because you will likely be very interested in receiving progress reports and staying up to date on everything that is going on with your Internet marketing campaign.


An excellent record of performance is another important thing that you should consider. Consultants who have had a great deal of success in the past will likely have to produce high-quality work and can lead you to successful digital marketing. It is one of the best indications of future performance.

This does not mean that new consultants are necessarily going to perform poorly but there is some risk involved in selecting a newbie who still does not have the experience or who has not performed well in the past. 

You can feel much more confident putting your Internet marketing campaign in the hands of a consultant who typically generates the type of results you are looking for in your own Internet marketing campaign.

It’s best no to compare consultants based on their rates if they have the same experience and performance. You should consider who will most likely get along with your business.

Is it worth it?

Once you have evaluated consultants on the basis of experience and past performance, it is time to start considering the price. Considering price early in the process of seeking a consultant may cause you to be influenced by price over performance. 

Some consultants may be incredibly affordable but if they are not capable of producing the desired results, it may end up being a complete waste of money. However, once you have narrowed your list of potential consultants down to shortlisted candidates, it is definitely time to start comparing prices. 

Once you are confident each of the candidates on your list is well qualified, you should start choosing according to your budget. Make sure that you have listed all the fees to compare accurately.

Hiring a digital marketing consultant is the answer to get clients!

Copywriting skills are not the only skills a digital marketing consultant can offer to your company. Make sure that you maximize their services once you hire a digital marketing consultant. They will guarantee that your digital marketing campaign is a success.

Pareto Consulting is digital marketing consultant based in the Philippines. It has vast experience in growing brands and taking it to the next level. They have the experience and the performance as they have worked with several startups and big enterprises.

They offer full-service internet marketing services for as low as $1000/month.

Pay the price of one person, get a full team of strategists, paid advertising experts, content marketers, website developers, email marketers, copywriters, and SEO specialists.

Contact us by sending us a message on our contact page or email us at


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3 thoughts on “Hiring a Digital Marketing Consultant: Are Copywriting Skills Enough?”

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