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How to Start Using Social Media for Research: A Guide

Most people use social media as a way to express their opinions and to raise their voices. In a way, social media has become a freedom wall where everyone can simply post whatever they want. If you really think about it, it is much similar with a telephone. Social media is a powerful tool where you can communicate with other people. Never forget the ‘social’ in social media!

In short, it can be used for many more things than just getting the word out. You’ll be surprised how your likes and comments can be valuable to a research! 

Here’s how to effortlessly benefit from social media!

Continue reading to know how social media can be a part of your research.

Check Out the Competition

Before you begin trying to market your products, it’s a good idea to start by doing your research. 

  1. Check out the competitors 

Observe what they offer to their clients and keep track how they perform through numbers.

  1. Look for an inspiration! 

You may find that there are some brands that have managed to build a very big and engaged audience. There’s no harm in learning from them. 

  1. Watch out for opportunities 

An inspiration is important in every thing you do so take this as an opportunity to examine your favorite brands. You may deem popular brands to be doing everything right but that’s not completely true. You can definitely learn from these established brands by looking out what they’re missing out!

  • Are there elements of their demographic that they have forgotten? 
  • Are people asking for something particular on their wall and going unheard?

These things will help in starting your research and having the idea who will be your audience.

Learn the Lingo and the Audience

The number one rule is to always know your audience. You can do this by researching about the industry you’re entering. This can done by joining to social group or virtual groups to have an idea how it’s like. It will be helpful later on when you’re promoting your products. Next on your to do is to read the content they’re interested about.

  1. What’s popular? What’s not?
  2. Are there different groups within this niche?
  3. Are there controversial topics and things that you should try to avoid mentioning?
  4. Build your reputation and to establish yourself as something of a leader in the niche and an authority. 

Introduce yourself first to the community before you share your content with them!

Find Partners

Social Media is a great way to find potential partners. That means looking for influencers that might be willing to your grow by:

  • Giving you a shoutout. 
  • Looking for brands that you could potentially do cross-promotions with.
  • Finding people that you can work with. 

You’ll be surprised just how many opportunities are there if you’re willing to look – so just spend some time doing that critical research.

Engage with the Audience

Different social media platforms cater to different groups of audience. There are distinct ways on how to engage with the audience through the popularly used platforms such as Facebook, Twitter, and Instagram.


  1. Polls

It is easy to create a poll on Facebook. Posting relevant questions and answers to the research can be done on Facebook. On top of it, polls are easy to answer as you only need to click your answer. The answers can seen immediately, thus, data can be also analysed quickly.

  1. Contests

Motivation is always a good way to gain answers. The audience can be given prizes which is one way of getting data. For example, a participant can send a review on how they use your product. Their reviews can serve as your data.


  1. Social Listening

Hashtags are a thing on Twitter so it’s easy to monitor public conversation there. A specific hashtag can show different conversation about a product.

  1. Polls

Twitter polls are distinct because you can set a deadline for it. Of course, this is depending on the author of the poll.


  1. Question stickers and polls

Instagram has the most creative and fun way of creating a poll. Stickers can be used as choices in a poll which is a fun way to do it.

  1. Emoji slider

This is a unique feature of Instagram. Emojis have revolutionised virtual messaging as it gave us another way to express our emotions. In fact, it gives 15% higher interaction rate on a post. Choosing emojis to put on the sliding scale can be so much enjoyable.

Now, all of these may sound easy. The good thing about social media is it’s wide reach but it can be also its advantage. The bigger the world, the more difficult to find the right audience. How do you start finding them?

Worry no more, Pareto Consulting can help you with that! Hire Pareto Consulting to support you with your market research needs. Avail our services and we’ll help you utilize social media for your research needs! Email us at for inquiries.


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2 thoughts on “How to Start Using Social Media for Research: A Guide”

  1. Pingback: Reasons Why Promoting through a Website Is Effective | Pareto Consulting

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