Pareto Consulting

social media, hashtag, hashtags-640543.jpg

How to Use the Best Hashtags

social media, hashtag, hashtags-640543.jpg

There is an art and a science to choosing the right hashtags for your tweets and Instagram pictures. Get your hashtags right, and you can quickly grow your audience and get hundreds of likes for every single image.

Get them wrong, and you can be posting into the void and getting nothing but tumbleweed in return!

So how do you go about using the best hashtags? Let’s take a look!

The Basics

So, the main objective of using your hashtags is to make sure that you post things that people are looking for. At the same time, it is also crucial that you use tags that aren’t already saturated.

So, for example, let’s imagine that you have a post of the sunset. The temptation here might be to use #sunset. This seems logical because people like sunsets, and it will get a lot of searches.

But the problem is that it won’t take long at all until your post is buried. There are so many photos with these hashtags that it will only take minutes for your post to drive down to the bottom of searches.

You need to post images that have hashtags people will want to search for to get around this. For instance, this might mean a hashtag like ‘dusk’ or ‘twilight.’ Or maybe ‘golden hour’ (a photographic term referring to this kind of light). These terms get searched, but they aren’t so common as to face vast amounts of competition.

Other Strategies

When looking for these kinds of terms, you can also think about particular niches, as well as things that are currently in vogue. For example, you should consider posting images and Tweets that respond to what’s currently in the news and what’s now trending. If a big event happens, this will likely get a lot of searches, and you can get in on that action before the market is saturated with related posts. 

Another strategy is to think about a particular niche or market. I often post images with the hashtag #laptoplifestyle or #digitalnomad, which appeals to a specific type of person.

Finally, consider using hashtags that relate to an event or local news. These will be very popular, but the number of people posting those images will be limited geographically or by attendance. Have you just been to an Expo? It’s a perfect opportunity for some related Tweets!


Oh hi there 👋
It’s nice to meet you.

Sign up to receive awesome content in your inbox from Pareto Consulting!

We don’t spam! Read our privacy policy for more info.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top