Blogs and Latest Updates

Check out Pareto Consulting’s blogs for digital marketing and market research updates

Why do you need a website for your business?
You’ve undoubtedly heard the expression, “build it, and they will come.” Unfortunately, this is only sometimes the case when it comes to websites. For your website to be effective marketing for your business, you need to put in the effort to make it visible and appealing to your target audience. This article will discuss tips …

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5 Ways to Get Social and Boost Your Business!
Are you struggling to figure out how to use social media to its fullest potential for your business? It can be tricky, especially when you’re unsure where to start. But don’t worry; we’re here to help! This blog will outline some essential tips for using social media successfully. So read on, and learn how to …

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Content is King: Boost your Digital Presence
Are you using your content for internet marketing? If not, you should be! Content is one of the most effective ways to promote your business online. By creating compelling content, you can attract new customers and keep them coming back for more, so read on to find out what makes delivering accurate, concise, and informative …

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5 Benefits of a Digital Product Business
If you’re looking for a business model that allows you to generate genuinely passive income and make a lot of money, then a digital product business might just be right for you. Digital products are products that exist solely in a digital format and include the likes of software, eBooks, e-courses, and computer games. They …

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5 Ways to Create a Sense of Urgency With Your Sales
If you want to make more sales, adding a sense of urgency can make all the difference.  The critical thing to remember here is that we buy most things on impulse and for emotional reasons. If you stop to think about any purchase or go away to mull it over, you will often realize that …

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Starting an Affiliate Marketing Campaign
No to Spamming! Yes to Effective Online Marketing!
Are you looking for ways to engage with your audience online without spamming them? If so, read on! We all know what spamming is. We’ve either been the recipient of an unsolicited email message or seen spammy advertisements on social media. Unfortunately, many marketers see spamming as an easy and effective way to boost their …

No to Spamming! Yes to Effective Online Marketing! Read More »

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Why Video Needs to be Part of Your Social Media Campaign (And How to Get Started)
When you think of social media, you probably think of written content. You’re probably thinking of things like Twitter posts or Facebook statuses. Maybe at a push, you’re thinking of Instagram images. But the reality is that video is also a significant aspect of social media, and it should be a part of your strategy. Why Video …

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How to Use Facebook Ads to Grow Your Brand
Social media marketing means building a social following by providing constant value to your audience. At the same time, it means engaging your audience, expanding your network, and allowing them to get to know you or your company. But it can also mean advertising. Social media advertising is a particular form of advertising with many …

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Content Makes the Web Go Around
If you want to be successful online, you need to familiarize yourself with great content. This is especially true for any social media campaign, which will entirely hinge on the strength of its content. Content, of course, is writing, images, or video. It is what visitors to your social media pages and website alike will …

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How to Use the Best Hashtags
There is an art and a science to choosing the right hashtags for your tweets and Instagram pictures. Get your hashtags right, and you can quickly grow your audience and get hundreds of likes for every single image. Get them wrong, and you can be posting into the void and getting nothing but tumbleweed in …

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How to Create a Successful Brand on Social Media
Theory is all good and well, and we could talk about the keys to social media success until we were blue in the face. But that is very different from practice. That is different from taking the concepts and using them to build a successful brand and then build a large, targeted audience. And so, …

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Characteristics Of A Successful Advertisement
Many small businesses don’t get the success they want from advertising due to very few resources. The results are simply flat due to a lack of good ideas for improvements. Whether the ads are put in a local newspaper, printed in a famous periodical, or posted on a website, the money invested should achieve the …

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Pareto Consulting Shop is Back in the Freelancing World!
In a time wherein countless businesses suffered losses, an unexpected trend has come to light. We see more promising entrepreneurs and Freelancers start their businesses, and there is an increase in aspiring freelancers. However, whether it’s freelancing or entrepreneurship, you’re going to need a good marketing plan. With the rise of the Internet of Things, …

Pareto Consulting Shop is Back in the Freelancing World! Read More »

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How to be a Successful Self-Taught Freelancer?
This is a story that I have always shared with my colleagues and during my speaking engagements about being a freelancer. I didn’t have any of these…Rich parents ❌Connections ❌Assistance ❌Excuses ❌… yet I was able to jumpstart my freelancing business (started when I was still in the university) and grew it to an all-women …

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Chatvertising is the Future of e-Commerce
With the growth of social media, the trends in e-Commerce have also changed. It is no doubt that “chatvertising” and “messenger-based sales” are emerging as one of e-Commerce trends all over the globe. As of 2019, there are 74 million Facebook users in the Philippines. All of those 74 million are using Facebook Messenger when …

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Dropservicing and White Labeling: Are these the new trend?
Have you heard of “Dropshopping”? If not, I suggest reading this article about it. Basically, this allows entrepreneurs to start an online business and sell products to their buyers without any stock on hand! Now… come to think of it… can this be done for services as well? Something like “dropservicing”? Our answer is YES! …

Dropservicing and White Labeling: Are these the new trend? Read More »

Innovation: How can we stand out from the rest?
I stumbled upon a really interesting study on how cultural factors affect innovation practices within a country. You can view a summary of the study here. The study has shown this comparison bar chart below wherein we can see that among different cultural factors. The Philippines and the US have the widest gap among Power …

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Looking for the perfect business strategy? Check this out!
During my free time, I took a Strategic Management (STRAMA) course from Copenhagen Business School. One of the requirements to get a certificate was to submit my recommended strategy for e-Types. Who is e-Types? e-Types is an up-and-coming design firm and they were known for providing clients a “different” and “unique” look on their branding. …

Looking for the perfect business strategy? Check this out! Read More »

Why is SEO Important in your Digital Marketing Strategy?
If you’re new to digital marketing, this may be one of the few times you’ve heard of Search Engine Optimization (SEO). Are you wondering how important SEO in your digital marketing strategy? You’ve come to the right place! SEO is one of the popular buzzwords in the digital marketing industry. However, it is disappointing to …

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Reasons Why Promoting through a Website Is Effective
Digital advertising provides a wide variety of ways to promote your business on the Internet. An effective way of promoting your business is by creating a website. There are a number of ways you can promote and advertise your business here. Other popular ways to promote include banner ads, email marketing campaigns, business forums, and …

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