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Why Is a Sense of Urgency be Important in Increasing Conversions and Sales?

Increasing the sales is challenging for busineses especially with all the competitors out there. The key thing here is the sense of urgency by consumers. We buy most things on impulse and for emotional reasons.

The moment you start thinking about buying something, it’s also decreasing your urge to buy it. As you’ll start to realize that you don’t actually need it. While if you’re in the heat of the moment, you just start checking out the things on your shopping cart. This is when you feel a sense of desire and urgency. It makes you buy things without giving much thought to it.

As a digital marketer, the sense of urgency felt by consumers is your advantage. So you need to hit the right nerve to be able to convert their interest to sales by clicking the buy now button.

Who else wants to generate profits quickly?

Here are ways how you can do it and why is it important:

1. Leverage Color Psychology

You may not notice it but colors and psychology are interconnected. Studies show that the color red has a profound effect on us. Whenever people see red boxes, they tend to put more money on it.

Warm colors such as red, yellow, and orange are more likely to create a sense of urgency for consumers. While cool colors like blue and green won’t get as much attention.


Takeaway: Make your ‘Buy Now’ buttons stand out and utilize the warm colors.

2. Use the Right Language

Words have a greater impact on us more than we realize. Compelling call to action encourage a sense of urgency to consumers. Further, exclamation marks and shorter sentences also increases the chance of generating sales

Time-related words such as the following are very helpful in creating a sense of urgency:

  • Now
  • Hurry
  • One time only
  • Last chance
  • Before it’s gone
  • Clearance
  • Today only
  • Limited time
  • Instant
  • Don’t miss out

Takeaway: Hurry! Change the copy in your website now!

3. Think About the Neurochemistry

And it all comes down to Science, neurochemistry can do wonders in your sales. Think of this scenario: as a seller, you want your consumers to feel a combination of desire and anxiety to buy your products quickly. 

  • Serotonin is the one responsible for the desire you feel.
  • Adrenaline or Cortisol is the one responsible for the anxiety you feel.

The desire they feel should come from the value proposition you’re offering them. This is to make them feel that your products will change their lives. While the anxiety comes from missing out from your products.


Takeaway: Write down your propositions in a way that your consumers will feel desire and anxiety at the same time.

4. Offers

The main offer should be compelling to consumers. To make this stronger, consider adding up offers to motivate people to act fast, rather than waiting for a while to see if they change their mind.

For example:

  • 50% off deal
  • free shipping for a limited time
  • first 10 buyers a free surprise gift

Takeaway: Make as many offers you can to make them feel the urgency to buy. Further, ask your customers questions.

5. Limits

Limits have the ability to increase your sales and to double the impact of the following: 

  • Telling customers that the option to buy won’t always be there 
  • Making your item more exclusive and rare and thus instantly more desirable.

To make everything more exciting, include a countdown timer or even a number showing how many items are left in stock! Your buyers will surely check out their items.

Do you want to implement effective strategies for creating a sense of urgency for your consumers? Hire Pareto Consulting for your Digital Marketing needs! They offer services that will help your business reach its full potential and generate more sales than ever.

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3 thoughts on “Why Is a Sense of Urgency be Important in Increasing Conversions and Sales?”

  1. Pingback: Reasons Why Promoting through a Website Is Effective | Pareto Consulting

  2. Pingback: How Can Audience Analysis Make Your Online Marketing Successful? | Pareto Consulting

  3. Pingback: 5 Reasons Why Selling Digital Products Is Effective | Pareto Consulting

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